Few sunglasses have occupied this sort of storied spot in American culture and history as Ray Bans.
From Presidents to movie stars, rock stars to artists, designers to runway models, there’s not just a generation alive that can’t remember owning (or looking to own) a set of these iconic sunglasses.
While Ray Bans now is seen on the next generation of Hollywood style setters, the famed sunglasses had a far more practical and humble beginning.
Founded in 1937 by Bausch & Lomb, the very first Ray Ban sunglasses are created for the United states Army Air Corp. The Army wanted a sunglass to protect aviators from the damaging rays of the sun, but in addition a sunglass that will look elegant about the dashing airman of the day.
On May 7, 1937 Bausch & Lomb officially took out of the patent around the ray ban canada sale.
The first sunglass to include an anti-glare lens, the metal frame was extremely lightweight and made from gold-plated metal with two green lenses that filtered out Ultra violet rays.
The U.S. Army Air Corps pilots instantly took for the sunglasses, earning Ray-Bans the moniker “Aviator Glasses” — an expression which now describes all sunglasses with designs that act like the original Ray-Ban.
The Ray-Ban aviator achieved broader popularity during WWII, when General Douglas MacArthur was photographed in Ray-Ban aviator glasses landing in the beach from the Philippines.
From the pragmatic beginnings offering airman defense against the sun, Ray-Bans quickly became component of American fashion and popular culture when, in 1952, Ray Ban broke from traditional metal frames and created hard plastic frame called “The Ray-Ban Wayfarer.”
Now considered an innovative moment in eyewear design, the Wayfarer quickly gained popularity among both fringe and also the well-heeled — crossing socio-economic and cultural borders — and appealing to a mass market that included debutantes and beatniks.
Ironically, the first Wayfarers were intended to be marketed to men … until women fell deeply in love with the sleek, shiny design that did actually flatter any shape of face.
Soon the sunglasses begun to turn up on everyone from Presidents and fashionable women to folk musicians and East Village Hipsters. Wayfarers were got a PR surge in when Audrey Hepburn’s Holly Golightly practically lived in the Wayfarers within the 1961 movie Breakfast at Tiffany’s.
Throughout the 50s and 60s, Ray Ban Wayfarers were the sunglass of choice for everyone from Bob Dylan, to Andy Warhol, James Dean, Marilyn Monroe, Roy Orbison, John Lennon and countless average American teenagers who just desired to look cool about the beach.
Ray-Bans popularity waned within the Seventies as the disco era ushered in additional extravagent eyewear, and designers like Dior and Yves St. Laurent entered the eyewear market.
Within the mid-70s, Ray-Ban introduced a type of “disco” inspired sunglasses in the mid-seventies, but it fell flat. However, a resurgence in popularity was just nearby.
In 1982, Ray-Ban seemed to be on the cusp of the revival. Their ray ban canada created a not-so-subtle appearance on John Belushi and Dan Akroyd within the The Blues Brothers movie. Despite wearing Ray Bans for a lot of the film (Belushi actually only removes them once — when Carrie Fisher carries a rocket launcher aimed at him), sales were still a paltry 18,000 pairs in 1980.
That every changed in 1982 when Ray-Ban signed a $50,000 annually contract to place Ray-Bans in movies and television shows. Between 1982 and 1987, Ray-Ban had placed their sunglasses in additional than 60 movies and television shows.
Your time and money paid off when Ray-Ban received their first big return thanks to Tom Cruise donning the classic Wayfarer from the 1983 coming-of-age movie Risky Business.
Suddenly, Ray-Bans were cool again and also the company could hardly keep its Wayfarers in store.
In 1983, the company sold a wonderful 360,000 pairs from the sunglasses. Inside the coming years, Ray-Bans would can be found in some 80s hits, including Miami Vice, Moonlighting, and also the Breakfast Club. Sales reached 1.5 million.
Within the Eighties, Ray-Bans and Ray-Ban Wayfarers might be seen on everyone from Madonna to Michael Jackson, Elvis Costello, Morrissey, The Ramones, Blondie’s Debbie Harry, people in U2, and also other celebrities like Jack Nicholson and Vogue-Editor (and “The Devil Wears Prada” muse) Anna Wintour.
By the 1990s, Ray-Ban again faced a slump as Grunge ditched the trends of your 80s and wrap-around sunglasses from manufacturers like Oakley became in-vogue. The corporation aimed to kick-start sales by updating the frame’s styling, yet they fell flat.”
In 2007, Ray-Ban re-introduced the original Ray-Ban Wayfarer design, but expanded the colour options beyond the traditional palette to include patterns like checks and camouflage and colors like navy, white, turquoise, red, and blue.
Additionally, they created a brand of multi-colored Wayfarer frames that combined colors like gold on black, white on black and red on tortoise-shell.
The strategy worked, and once again, ray bans 90 off seemed to stare you inside the face whenever you opened a fashion magazine or a copy of folks.
After having a 10 year hiatus, Ray-Ban was dexjpky53 again and also the initial Aviator-style, longtime linked to cops and pilots, began showing up on celebrities.
Because the Ray-Band revival took hold, other designer eyewear manufacturers took notice and attempted to rush out their versions in the classic aviator and Wayfarer.
While their efforts brought a clearly retro-flair to 2009 eyewear, the genuine article that was started way back in 1937 and epitomizes the classic sunglass style persists.