Growth of Game Industry ‘jump’ because the Social Game

May 17, 2010

Internet Games – Video games for free was able to increase interest in playing games. Even if the first player in the game dominated by young men, now the women and old people began follow-up.

Reportedly, more and more people play free games such as’ Treasure Isle ‘Zynga’s played on Facebook, download free games such as’ Godfinger’ Ngmoco on mobile devices like the iPhone and the iPad, or play multiplayer games made by Activision Blizzard ‘Call of Duty: Modern Warfare, 2 ‘.

New research from the company’s video game tracker Newzoo find every video game platform, ranging from mobile to console, has 30 percent of players who never spend any money, free gaming alias.

“Changes to the online business model affect various segments of the broader group, even before the recession began, and has resulted in continued growth through a difficult economy in terms of revenue,” said Director and Founder Newzoo Peter Warman, as quoted by Reuters on Tuesday (18 / 5 / 2010).

“All platforms will offer free games, games with players such as mass (MMO), mobile games and regular games portal that managed to turn into paying players,” he added.

PopCap.com, a leading game maker in the game industry that produces $ 3 billion, offers a free version of the game, like ‘Bejeweled Blitz’ that appear on Facebook and the site itself.

“Our belief is that by allowing customers to try the experience at our games for free, it is a good way to ensure customer satisfaction, because they have been able to play the game before buying, and expect other surprises in the game,” said Paul Breslin, General Manager Popcap.com.

Newzoo Game Market Report, said a third of the $ 25, 3 billion of money spent on gamers in the U.S. comes from income online (MMO, game portals and mobile devices) and digital distribution of console and PC games.


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