in 2010 Computer Memory PC Prices Expected to Rise

May 10, 2010

Hardware – PC, to be able to stabilize prices or even increase this year due to pricing pressure due to lack of spare parts, memory is one of the largest areas.

According to a recent analysis of the supply chain of memory chips demand considerable pressure to increase the supply and prices – and will continue to grow – last year’s prices.

The memory demand is so strong, the market supply ISuppli researcher who in the first three months of 2010, global DRAM revenue totaled over the first six months of 2009, DRAM prices in fact the first quarter to the fourth quarter of 2009, compared with the period when prices are typically in the low double-digit percentage range.

By 2010, ISuppli projects average selling price of memory (ASP), you increase 16-17 per cent in 2009. Fortunately, PC price is not considered as gasoline increased in recent months. You do not just go down a lot.

“PC prices have fallen from year to year, but this time for $ 500 to sit for an entry-level laptop. We see no pressure on prices that would be normal because there is demand. It’s PC OEM-field result price reduction is not as aggressive as you can save them in the past, “said Mike Howard, senior market analyst ISuppli DRAM.

DRAM is the level of the company PC inconvenient large amount of memory to achieve, “says Howard. The cost of memory has always been 12 to 13 percent of the total cost of the PC, which has lost in recent years” [] a level that is uncomfortable. “During the past two years, the memory, only 5 percent of the PC.

Howard believes that the new set of media may not be able to offer to come with more memory than the provider, unless, of course, the client pays more. In place of the system of 6 GB to 8 GB, which can come with 4 GB. But ISuppli do not think we see a return to the days when the PC is equipped with 1 GB of RAM.

The problem lies in the reflection of the economy.

After a lot of investment in the creation of a mid-decade, the demand in 2008-09.

“Many of these companies are in conservation mode, balance, and fought for money to get. Do not put it in quality. The newspaper was a pause Law Industry Moore. Quarter no quarter operating loss and regain strength. It will take some time, a healthy cash. How bad several years ago led to a lack of new capacity and R & D “, said Howard InternetNews.com.

There is some good news. Some time last year it seemed that many Asian manufacturers do not keep capital DDR3 storage equipment, convert, as both Intel (NASDAQ: INTC) and AMD (NYSE: AMD), the transition to DDR3 DDR2 runs faster and consumes less power .

But Howard said that almost all manufacturers build up to DDR3 and the industry now needs more bits DDR2 DDR3.

He does not believe that the server market as difficult as in the consumer market when it comes to memory, the price will be defeated, even though they supply servers with 32 GB, 64 GB or more.

“[Server vendors] are already paying high prices and can be used much less sensitive to price shock. I do not think this is a significant impact on their plans, and very often they are more able to pass these costs aa customers,” says Howard.

ISuppli expect PC update the second half of this year and continue into next year. Companies want to ensure that the economic recovery, which will take root and take over the management of migration, not only Windows 7, but 64-bit environments. So cold in the slow pace, “says Howard.


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