ARM Market ‘disturbed’ by competitors

April 14, 2010

Hardware – ARM dominance as a provider of chipsets for smart phones will continue to be disturbed by its competitors, the closest competitors are seriously undermining the hegemony of Intel.

Intel aims to undermine the position of the ARM in mobile market dominance by immediately launching an Atom chipset from the line that will run on the Android platform, a smart phone operating systems currently on the rise.

According to these hardware giants, Intel does not want only strong in the PC market, they also want to steal the smart handset market. The company is promising if the atom embedded in the device, will provide a different Internet experience for users of Smartphones.

“In addition to Android, Intel is that all the smart phone operating system can run on the Atom,” explained General Manager of Intel’s Software and Services Group, Renee James, told PC World, and was quoted Wednesday (14/4/2010).

James could not deny that today the majority of handheld devices still use the chipset from ARM. However, Intel thinks it does not mean the opportunity to win the market will be closed.

“ARM is currently controlled 98 percent comfortable with mobile devices, and Intel still sees the opportunity to seize the empty space,” he said.

In addition to ARM, great players who engaged ourselves in this market is, with Qualcomm and Snapdragon Nvidian through its Tegra. According to James, Intel can compete with these vendors, because so far the company has proven to be the producer of the most extreme CPU architecture.


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